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Consumer are constantly evolving. And marketers? They might wish consumers would kindly slow down a bit.
Change can be expensive. Most marketers are still crawling across the “digital transformation” finish line–they’ve only just implemented mobile friendly sites, personalization, and marketing automation.
But today, email is still king – it’s a cross-device channel and unique ID used by 3.7 billion people worldwide – will it be tomorrow? And for everyone? A growing portion of the population already wants to hear from marketers elsewhere. Marketers who want to reach them must start paying closer attention, because each of their consumer segments are migrating to their respective channels of choice.
In this article we’ll examine where consumers spend their time on smartphones and how they prefer to be communicated with.
Raise your hand if you DON’T own a smartphone
Mobile is now standard. Pew Research reports that 77 percent of U.S. adults own a smartphone. That’s up from 35 percent in 2011, making it the most quickly-adopted consumer technology in recent history. That number leaps to 92 percent for consumers ages 18-29.
Phones are the portals through which consumers access the world. They’re for navigating, communicating, finding first dates, and asking the important questions, like, “What is Bitcoin?” Yet, it isn’t all sunshine and rainbows.
Americans are addicted, though they’d say otherwise
The transition to smartphones has been rocky. Consumers — many of whom wax poetic about a pre-phone age — still struggle to find tech balance. Forty-seven percent say they try to limit their usage by pocketing